Blending bold aesthetics with professional credibility—Rawls Street redefines financial advising.
February 13, 2025
Rawls Street was an exciting project that challenged the norms of financial advising. Founder Hannah Rawls sought branding solutions that would establish credibility while helping her stand out in a traditionally conservative industry. Competing in a male-dominated field where professionalism is often equated with predictability, she wanted a brand that exuded both authority and innovation.
Our goal was to create a brand identity that positioned Rawls Street as a serious, professional firm while embracing bold, fresh aesthetics that set it apart.
One of the most compelling aspects of this project was the clever play on words—Rawls Street vs. Wall Street—a subtle nod to the financial industry’s legacy. To complement this dynamic name, we designed a logo that reimagines the classic symbols of bull and bear markets. These iconic representations ensure instant recognition while incorporating a fresh, modern execution that reflects Rawls Street’s unique approach to financial advising.
The final branding package was a seamless fusion of tradition and modernity. While maintaining the structured and refined aesthetic of the financial sector, we infused chic, bold elements that elevate Rawls Street above its competitors.
Beyond business cards and traditional stationery, we also integrated a custom QR code featuring the Rawls Street logo—bridging the gap between timeless professionalism and modern, tech-driven solutions. This digital enhancement allows for instant client engagement, making networking and accessibility effortless.
Your brand should be as powerful and distinctive as your expertise. If you're looking for a strategic blend of professionalism and innovation, Foreman Creative is here to help. Let’s build a brand that demands attention and drives results.
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