One of the most exciting aspects of working at Foreman Creative is the diversity of our clients and the unique challenges they bring. Among them, CNI has been one of the most rewarding and dynamic to collaborate with. Why? Because working with a client once is great, but working with them twice—and for two completely different business needs—truly showcases the depth of what we do. CNI first approached us for branding services as a towing, recovery, and auto service company, needing a strong, recognizable image in their industry. We crafted a brand identity that was both eye-catching and effective, resonating well with their target market. But just when we thought the job was done, CNI returned with a new challenge that put our adaptability to the test.

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A few months after completing their first branding project, CNI made a major pivot—shifting entirely away from auto services and diving into the tree service industry. This transformation came with a tight budget, meaning a full-scale rebrand wasn’t an option. Instead of starting from scratch, they needed a cost-effective and efficient solution that would allow them to transition seamlessly into their new industry while maintaining a recognizable identity. That’s where we came in. We don’t believe in one-size-fits-all solutions—we believe in custom-fit strategies that make sense for each client’s unique situation.

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With just a few creative adjustments, we re-skinned CNI’s existing brand to align with their new business model. The core identity of the business remained intact, but we adapted it to reflect their new industry. By swapping the wrench for an ax in their logo, adjusting the color scheme to fit the tree service niche, and making minor refinements, we provided CNI with a fresh look that felt both new and familiar. This method saved them time and money while ensuring continuity in their brand recognition. And because we like to go above and beyond, we integrated a reusable QR code into all of CNI’s business cards, making it even easier for customers to connect with them digitally.

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What made this project truly exciting was the opportunity to distill the essence of CNI’s business. Instead of focusing solely on the industry they were in, we honed in on what made their business itself unique—its values, its owner, and its reputation. By stripping away the industry-specific elements and identifying what truly defined CNI, we were able to build a brand foundation that could grow and evolve without losing its identity. Once we got to the core framework of the business, it was easy to branch out from there, allowing a new, more adaptable image to bloom.

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CNI’s transformation is a perfect example of why Foreman Creative’s services are so versatile. Whether a company is starting from scratch, pivoting industries, or scaling up, we have the expertise to adapt, refine, and innovate without unnecessary costs or delays. We don’t just design logos or websites—we build brands that are future-proof, flexible, and built to last. No matter what stage of growth a business is in, we’re here to ensure they not only look great but also stay relevant and resilient in an ever-changing market.